Color is a massive aspect of branding. For example, you may have noticed that almost every fast food restaurant uses red and yellow in their logos, as these colors encourage hunger and friendliness. However, Subway elects to use green instead of red, to reinforce their “eat fresh” branding.
Seeing how important colors are to your brand, you might be spurred into wanting to rebrand your website. Or maybe you’re branding for the first time. Either way, this article is here to help you decide on what colors to implement into your website.
Here are the steps you’ll want to take when picking colors for your website:
- Choose a primary color: Pick a color that suits the energy of your product or service.
- Choose your additional colors: Pick one or two additional colors that complement your primary color, ideally colors that make your primary color “pop.”
- Choose a background color: Choose a color for the background of your website – possibly less “aggressive” than your primary color.
- Choose a typeface color: Choose a color for the text that is going to be on your website – remember that a solid black typeface is rare and not recommended.
And don’t be afraid to use different resources online to find your perfect color combo – there are plenty around to sink your teeth into!